Fox Sports University x Major Leauge Baseball PR Campaign

- Worked with FOX Sports and Major League Baseball to create a campaign surrounding MLB's sustainability initiative, MLB Green, for the 2023 All-Star Game in Seattle.
- Collaborated in a group of seven to research and strategize a multimedia campaign that would span five months, ultimately being chosen as the winning campaign.
- Conducted research through surveys, focus groups, and interviews to determine the objectives and goals for our campaign, then began strategizing a campaign that included events and activations before, during, and after the All-Star game, budgeting and timelines.
- Assisted in creating a video that was presented to representatives of FOX Sports and MLB who chose the winning campaign.