Broadhead Agency: Intern Project
The ask:
Create a branded video series of thought leadership videos for broadhead’s social media, spotlighting employees speaking on specific areas of expertise.
Strategic objective:
Increase awareness around broadhead’s diverse subject matter expertise and capabilities by focusing on brands that transform how we eat, move, and live.
Role: Account management, art direction, animation
Toolbox: After Effects, Illustrator
Although I was an account an Account Services intern at Broadhead, I also decided to put my graphic design and animation skills to practice to support the Art Direction Intern on this project. The Art Director developed two concepts for the title of the series and I partnered with her through internal creative reviews to visually bring them to life for the intro to our videos. During the review process, the client provided feedback about liking the title from one concept but an element of the design from the other, so we added a third concept to present that meshed the two. I then animated the final three intro concepts and presented them to the team.
Below are the three concepts that I animated in After Effects: