The task: Create and pitch a campaign for Indeed to increase unaided consideration (UAC) for the platform among 18-24-year-olds—a group seeing a plateau in UAC after 2021.
Awarded 3rd Place at the District Competition of the AAF National Student Advertising Competition
Role: Creative
Our creative idea platform:
Indeed equips 18-24 year olds with the tools to tune out The Noise and focus on the job search.
VIDEO
The Noise can look like anything from insecurities to external pressures. Tune it out with Indeed.
OUT OF HOME
Indeed gives you options for eliminating The Noise that manages to unexpectedly seep into your life.
PAID SOCIAL
Social media posts from content creators, Q&A videos, and comedic use of trending audio to help Indeed reach the target audience.