The ask: Print ad for Meantime Coffee Company, a student-run coffee shop in Chapel Hill, NC, targeting undergraduate students.

In my advertising class, my copywriter Riley and I were challenged to design an ad for Meantime, a local coffee shop. We decided to leverage humor in the copywriting with the tagline, “Curing Tar Heel hangovers since 2015.” I was inspired to go for a handwritten look and feel by how baristas write on coffee cups.